TV ad: Greenpeace: Going The Distance

Greenpeace International has launched a campaign that aims to pressure governments to commit to a strong Global Plastics Treaty that will cut plastic production and end single-use plastic. Created by global socially-led creative agency We Are Social, directed by Jon E Price through We Are Social Studios, the campaign draws attention to the Global Plastics Treaty negotiations taking place in Busan, South Korea in November this year. This is the final of five planned meetings, making it critical that world leaders agree to the treaty to reduce plastic production and pollution. With the clock ticking and the pressure on, Greenpeace, We Are Social and We Are Social Studios took inspiration from this year’s summer of sport to write and produce the 75 second film. It depicts global politicians running a metaphorical race, with the final UN plastics treaty negotiation as the finish line. Along the way, the leaders face hurdles such as bribery attempts and an invasion of fossil fuels. The film ends on a cliffhanger, with the question of whether they have done enough to help secure a plastic-free future for the still uncertain planet. The film will run on Greenpeace’s social platforms.

Category: Charities & appeals
Client: Greenpeace
Agency: We Are Social
Executive Creative Director: Simon Richings
Creative: Lauren Ashton
Senior Producer: Luke Mortimer
Director: Jon E Price
Executive Producer: Dan Keefe
DoP: David Bird
Other credits: Production Manager: Isabelle Ramsden Production Assistant: Janice Puati Casting: Des Hamilton & Jo Harris Edit: Final Cut Editor: Kit Wells Post Production: Electric Theater Collective Colourist: Jason Wallis Online / VFX: Brad Cocksesdge Sound: Machine Sound Design: Alex Bingham & Patch Rowland Music: Kase Prince